Borderline-Narcissistic

Beemer stood dejected, though not haggard, his dark brown monkey leaping briskly at his side and on and off of his back---no, not Krishna's monkey, not Krishna's, but it was a good decoy. Beemer's emotional repertoire was fairly limited. Even with family members, he had a short fuse. So much so that he could break off a relationship at the drop of a hat. It does not mean you couldn't get back into his favor. To do this and be a "friend of Beemer" all that is required is a small gift or some token recognition that you were on his side and would not cross him again. Psychologists refer to this type of personality disorder as 'borderline-narcissistic". Periodically one might hear Beemer telling one of his siblings that "I don't think you're my friend anymore." "Of course we are...," they would always reply, "...brothers and you can't break off a blood relation!"

In this respect being pathological goes with the turf, most CEOs suffer paranoia, and a morbid sensitivity to criticism, in addition to their overweaning urge for power, money and perks. What makes Beemer unique is how "personally" he takes all of Arjuna's efforts to put Bhagavad America on a decent spiritual footing.

The difference that makes no difference (tm) means that they are playing 'good cop/bad cop'---create two polar ideologies, let them fight, and they neutralize each other! Bhagavad America executives implemented precisely this modus operandi. Beemer stands on the side of opposing armies, at battle with his honorable cousin Arjuna. The family business is the context for the ensuing drama. A family corporation divided, polar marketing strategies, different sets of ethics, Arjuna does not realize that the battle is rigged, neither does anyone else in this situation. :)

Be that as it may on the metaphysical scale the battle of Kurukshetra must be fought. Consider this: we scarcely know what 'fighting' means these days, there is so much PR even in the military. Fighting is partly control of media, partly dissemination of unimbedded ideological propaganda.  

Transcendental Import

Memo from the desk of: Professor Chuck E. Bucks, Ed.D

A job to one man is a mission to another, and is sacred duty to yet another. That’s the way It Was ™, Is ™ and Ever Will Be ™. Granted the dice can fall in a number of ways but when a man is born into this world he has got to do something with his time. That is why we created work. As sure as every man, woman and child curses their chores, they are totally dependent upon them. They have got to fill up their days with some type of meaningful labor. This is the system and there is no point fixing it because it ain’t broke. There are three fudamental options: take your work dead seriously and fight or get dejected and retire or the finest option know that work and all of its material trappings are delusory but still go out there and give the old college try. Bhagavad America is going to go head to head with the Rival Corps because they are both conditioned to believe absolutely in the goals outlined by the executives. As a matter of fact, the Executives™ in the corporate towers of the opposing companies are all staffed by our people. We feed them down the agenda, they swallow it, feed it to their people and translate it into whatever management philosophy works best to keep people busy at their jobs. Transcendentally speaking, the buzz of activity is all we are after and the passionate commitment to a cause. It simply doesn’t matter. We have found that infighting is a great incentivizer and brings out the best in people. So we play cops and robbers, do you have a problem with that?

And, class---Well if you’ve got a better plan, submit it to my desk by ten o’clock tomorrow morning…no, make it nine… I’ll be sure to peruse it.